OIV World Congress Concludes

Experts are considering this year’s International Organisation of Vine and Wine’s 37th World Congress of Vine and Wine a success. 

 

The congress, which was held in Mendoza, Argentina, began on November 9 and ended this past Friday. A variety of topics were covered at the conference, including global numbers about wine consumption. 

 

Among the most notable figures released at the conference were the estimations for wine consumption in 2014. According to the OIV’s projections for this year, global consumption will see an uptick this year. 

 

This projection is good news for the wine industry, who hasn’t seen an increase in overall consumption since the slight increase witness between 2010 and 2011.

 

According to the OIV’s numbers, oenophiles and casual wine drinkers will consume a total of 243 million hectoliters of wine. 

This number represents a 1.8 percent increase over 2013, in which the world consumed approximately 238.7 hectoliters. 

 

One Spanish news outlet said the increase affirms what wine experts have known about emerging markets.

 

“The data confirms that the growth in the consumption of wine isn’t just driven by tradition wine-producing countries and wine consumers, but is also driven by the growth and expansion of new points of consumption,” the site said.

 

The past 13 years attest to this trend. In 2000, 31 percent of wine was consumed outside of the European Union, the site states. 

 

This past year, 39 percent of the world’s wine consumption took place outside of the European Union. The increase of eight percent in the past 13 years equals about 19 million hectaliters in today’s market.

 

Also noted during the OIV’s conference was the amount of wine exported from wine producers to wine consumers.

 

According to OIV numbers, exports over the past 13 years have nearly doubled.

 

In 2000, one out of every four bottles of wine produced was exported to other countries. In 2013, 40 percent of all wine produced in the world was shipped from the country of origin to destination countries.

 

The 2014 congress wasn’t just about numbers, however. 

 

The Argentine delegations presented its suggestions for the wine world, proposing several strategies, that, according Argentine news outlet Diario UNO, intend to make wine labels easier to read and understand. 

 

One of those propositions was to include nutritional, safety, health and other information in the QR codes included on wine bottle labels. 

 

The terms, proposed by the Instituto Nacional de Vitivinicultura’s Guillermo García, also included implementing a “simple graphic that zeroes in on drinking in moderation.”

 

By: Snooth – Articles

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