The 6,000-mile trip from Napa Valley to Mendoza, Argentina, was worth it.
Several officials were part of a Napa Valley contingent which returned home recently after attending the Great Wine Capitals (GWC) Assembly in Mendoza, Argentina, from Nov. 2 to Nov. 7.
The Napa contingent included Agricultural Commissioner Greg Clark and county supervisors Mark Luce and county Brad Wagenknecht.
According to a recent interview with the Napa Valley Register, Luce said the trip allowed Napa wine producers to further broaden their perspective and knowledge.
“You want your decision-makers to be broad thinkers and this broadens your experience and knowledge in those three areas that are extremely important to Napa,” Luce said in an interview with the Register this past week, “…the relationship between tourism, government and agriculture.”
According to the report, the county funded the official’s trip, but members of the Napa Valley Vintners group as well as travel and tourism representatives paid their own way for the journey.
The yearly conference included workshops covering tourism, communication, business and education, the Register reported. The event also included tours of the Mendoza wine region.
“There are other successful regions in the world,” Luce told the Register. “To me, this is about making (our) wine region as good for the community as we can make it and as successful for the community as we make it.”
Luce added that the trip allowed the Napa contingent to learn from leaders in other regions of the world.
“These are the best wine regions in the world that we’re visiting and to pick their brains for a week is a treasure,” he told the Register.
Napa Valley is one of ten wine regions in the GWC. Bilbao/Rioja, Spain; Bordeaux, France; Cape Town/Cape Winelands, South Africa; Christchurch/South Island, New Zealand; Firenze, Italy; Mainz/Rheinhessen, Germany; Mendoza, Argentina; Porto, Portugal; San Francisco/Napa Valley, United States; and Valparaiso/Casablanca Valley, Chile, are the other regions included in the GWC association.
This year’s assembly also included the naming of the association’s “Best of Wine Tourism” winners, which included Napa Valley’s HALL Wines.
The winery’s facilities were a major factor in the GWC’s selection of the winery, a release said. The judges lauded the winery, “where visitors are invited to explore the Gold Leed Certified state-of-the-art hospitality center and winery, the renovated historic Bergfeld Winery, and expansive art collection.”
According to the release, the judging committee received 343 applications for the contest from eight different wine capitals.
Source: Snooth – Articles