New York wineries and craft distilleries are saying “Cheers!” to a new law signed yesterday by New York Governor Andrew M. Cuomo.
According to a statement released by the governor’s office, the new law will “cut burdensome requirements placed on producers and ease restrictions regarding the marketing of craft products.”
The Craft New York Act will take effect within the next 30 days and will provide New York manufacturers “with greater opportunities to market their products.”
The law will allow wine producers to conduct tastings and serve by the glass, will lower the food requirement that must be met by manufacturers when offering tastings and consumption on premises, and will reduce “the cost for small manufacturers by increasing the production cap and permitting the production of more product without increased fees.”
Other changes to the current regulations also are included in the bill.
In the statement, Cuomo said he is proud of the state’s craft industries and he believes the new law will give producers more freedom to promote their product.
“New York produces some of the best wine, beer, spirits and cider in the world,” he said. “This new law builds upon this administration’s ongoing efforts to promote this industry by cutting red tape, reducing burdensome regulations and removing artificial barriers that stifled growth.”
In addition to the Craft New York Act, Cuomo also launched a $2 million initiative called the Craft Beverage Marketing and Promotion Grant Program.
According to the governor’s office’s statement, the program was created “to increase the profile, awareness and sales of New York State produced wine, beer spirits and hard cider.”
Matching funds will be given to the “marketing and promotion” of craft beverages.
Funding for the program is provided by Empire State Development, the statement said, in coordination with the New York State Department of Agriculture.
Applicants for the grant program are required to incorporate the Taste NY initiative into their operations.
Cuomo also approved a $1 million Craft Beverage Industry Tourism Promotion Grant, which will be used to promote “destinations, attractions and special events explicitly related to the craft beverage industry.”
In the statement, State Agriculture Commissioner Richard A. Ball praised the new law and grant programs.
“This new law signed by Governor Cuomo, coupled with new promotional funding, will help bring an already world class farm-based beverage industry to new heights,” Ball said. “The growth of this industry is truly unprecedented and it’s still showing no signs of slowing down.”
Source: Snooth – Articles